PRODUCT INSIGHTS · FROM NEEDS TO EXPERIENCE
Product insights
Explore how experiences may respond to emotional needs, support agency, and connect with life afterward. Each discussion distinguishes source findings, design interpretation, and proposals that require testing.
How can an interactive story respond to the person using it?
A four-week, 26-person Betwixt user-experience study offers clues about stories, pauses and responses. For Six Realms, relevance, participation and later experiences need separate evaluation; immersion and liking do not establish efficacy.
Preliminary evidenceBedtime audio and active controlsWhat can bedtime sound offer? From experience to outcome evaluation
In a four-week randomized trial of 495 adults, reported sleep disturbance improved in bedtime-audio and same-app daily-content groups, without clear additional benefit of bedtime audio on the primary outcome. Digital wellbeing evaluation needs a clear aim, comparison, and outcome.
Moderate evidenceEmotion and interactionAutonomy in interactive stories: what meaningful choices change
In a small game study, older adults with control over key story decisions reported greater autonomy and interest, alongside greater tension. Digital wellbeing research should distinguish these outcomes and examine whether changes continue beyond the experience.
Preliminary evidence Evaluation methodsEvaluating emotional support: from satisfaction to sustained change
Evaluation should consider empathy, judgment, autonomy, and what follows a conversation. This article proposes a research approach informed by public studies, distinguishing methodological suggestions from established findings.
Design insightThree questions we explore
Whose needs are being addressed?
People may want to share a worry, organize their thoughts or simply spend a quiet moment. We consider how products understand these needs and what research could test those assumptions.
How are responses, choices and endings designed?
How might AI language, a character’s reply or the pace of a sound interaction shape feelings and trust? We also consider source disclosure, the ability to change a choice and control over ending the experience.
What changes in everyday life afterwards?
Alongside satisfaction, time spent and retention, evaluation can examine feelings, self-understanding and relationships beyond the screen. Comparisons, duration and individual differences matter when distinguishing an immediate experience from support over time.
Each product proposal identifies its research basis, relevant conditions and questions that still need testing.